Tauriga Sciences Inc. Launches Strategic Initiatives to Increase its E-Commerce Revenue as Well as Tauri-Gum Brand Visibility
New York, NY, Aug. 07, 2019 (GLOBE NEWSWIRE) — via NEWMEDIAWIRE — Tauriga Sciences, Inc. (OTCQB: TAUG) (“Tauriga” or the “Company”), a revenue generating Company that operates through the development, distribution, and licensing of proprietary products as well as the evaluation of potential acquisition opportunities and equity investments, today announced the launch of strategic initiatives to increase revenue derived from its E-Commerce business segment (“E-Commerce”); the Company’s highest margin revenue stream. The Company is focused on driving substantial online traffic to its E-Commerce website (www.taurigum.com), by incorporating a strategy based upon demographic targeting. Simultaneously, there will be the implementation of Search Engine Optimization (“SEO”) techniques to both enhance the quality and quantity of this online traffic as well as the overall Tauri-Gum™ brand awareness/visibility. At this time, the Company estimates that less than 10% of its total revenue is generated from its E-Commerce operations.
The Company has a strong fulfilment infrastructure already in place, capable of supporting significant increases in daily E-Commerce activity. Additionally, as disclosed during June 2019, the Company’s E-Commerce website is able to process credit card transactions.
The Company is in discussions, with potential long-term partners, to achieve the above-referenced business objectives – relating to its E-Commerce business. Lastly, the Company continues to realize increasing market demand for its products and believes that it will report strong results for its current operating quarter (2nd Fiscal Quarter 2020).
ABOUT TAURIGA SCIENCES INC.
Tauriga Sciences, Inc. (TAUG) is a revenue generating Company that operates through the development, distribution, and licensing of proprietary products as well as the evaluation of potential acquisition opportunities. One such opportunity on which the Company has acted, involves the Company having entered into the cannabidiol (or “CBD”) infused chewing gum product business, as more fully described above and in prior press releases. This CBD infused chewing gum product has been branded under the following name: Tauri-Gum™. See also our periodic reports filed by us with the SEC for a more complete description of our business and material agreements that we have entered into. Further, the Company continues to identify and evaluate additional potential opportunities to generate revenue, as well as shareholder value, and leverage its resources and expertise to build a diversified and sustainable business model. Please visit our corporate website at www.tauriga.com.
In addition, on March 11, 2019, the Company announced the official launch of its E-Commerce site – as part of its Tauri-Gum™ commercialization strategy. This site can be accessed by visiting the following URL address: www.taurigum.com
The Company has established corporate offices in both New York City (USA) and Barcelona (Spain).
DISCLAIMER — Forward-Looking Statements
This press release contains certain “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995 which represent management’s beliefs and assumptions concerning future events. These forward-looking statements are often indicated by using words such as “may,” “will,” “expects,” “anticipates,” believes, “hopes,” “believes,” or plans, and may include statements regarding corporate objectives as well as the attainment of certain corporate goals and milestones. Forward-looking statements are based on present circumstances and on management’s present beliefs with respect to events that have not occurred, that may not occur, or that may occur with different consequences or timing than those now assumed or anticipated. Actual results may differ materially from those expressed in forward looking statements due to known and unknown risks and uncertainties, such as are not guarantees of general economic and business conditions, the ability to successfully develop and market products, consumer and business consumption habits, the ability to consummate successful acquisition and licensing transactions, fluctuations in exchange rates, and other factors over which Tauriga has little or no control. Many of these risks and uncertainties are discussed in greater detail in the “Risk Factors” section of Tauriga’s Form 10-K and other filings made from time to time with the Securities and Exchange Commission. Such forward-looking statements are made only as of the date of this release, and Tauriga assumes no obligation to update forward-looking statements to reflect subsequent events or circumstances. You should not place undue reliance on these forward-looking statements.